The same foundational principles that actually move the needle for pastors and churches.

Over the past few months, I’ve been getting clearer on something I’ve been doing instinctively for years.

Whether it’s a coaching call, a leadership retreat, or a consulting intensive, I find myself coming back to the same core content—teaching the same foundational principles that actually move the needle for pastors and churches.

So I finally named them. Twelve of them, to be exact.

These 12 teachings are what I focus on now—and what I believe every church team needs to wrestle with, build around, and return to again and again.

Whether you’ve worked with me before or just follow along for the perspective shifts—I want you to know what I’m focused on and how I can help.

So here’s the full list, with a little color:

1. Mapping Momentum

Ride the wave God is already sending.
Instead of striving to “create momentum,” I teach churches how to recognize and ride it. Based on the metaphor of a surfer, this training helps teams align with what God is doing instead of exhausting themselves paddling in the wrong direction.

2. Make Meetings Great Again

No more wasted time, energy, or brain cells.
Meetings are either momentum-maximizers or morale-killers. I teach a 5D Flow and clear Meeting Rules that help teams actually enjoy meetings again—because they’re focused, structured, and effective.

3. Year-End Giving

Record offerings aren’t luck—they’re built.
Your biggest giving opportunity comes every November and December—but most churches don’t plan for it. I show teams how to align messaging, momentum, and mission to lead toward a record-breaking generosity season. And nope, this is not a campaign. You should predictably hit a new record offering every year.

4. Replenishment Cycle

What refuels you can’t be outsourced.
Taken from the One Life Process I facilitate, this session helps individuals name what actually fills them up—not generic soul care, but specific rhythms and habits that protect leaders from slow-drip burnout. This is one of the most encouraging and freeing conversations you may ever have.

5. Activating Leaders

Your next great leader is already in your church.
You don’t need to hire from the outside. You need to get better at identifying, equipping, and elevating the leaders already in your system. This session walks teams through how to build (not just “hope for”) your leadership bench. You can hire from outside but why would you if you don't need to? And you probably don't need to. 

6. The 3D’s – Definition. Decisions. Discipline.

Every problem you’re facing is one of these three.
This framework is deceptively simple—but it helps teams diagnose breakdowns and design better strategy. If something’s off, it’s usually a lack of clarity, a poor decision or indecision, or inconsistent follow-through in either the team or the individual leader.  

7. True North

If you can’t name your purpose, don’t be surprised if you drift.
Also from the One Life Process, this session helps leaders define a clear purpose statement they can lead from. Great for personal clarity, staff development, or even a couple’s retreat. This session from the One Life Process is the single biggest value I've ever invested in for myself. I hope you take advantage of this!

8. Messaging

You’re always saying something—even when you’re not.
This workshop digs into how churches speak—from series titles to signage to service language. Most churches just copy what they’ve seen. I help teams use language to actually create the culture they want. (Starting with defining "culture.")

9. Standards

You can’t raise the bar if you never set one.
If your team can’t define “good,” how can they replicate or repair it? This workshop helps leaders clarify expectations for excellence in staff, services, and systems.

10. Do Less

Growth doesn’t come from doing more—it comes from doing less, better.
This is about ruthless focus. I help churches trim unnecessary ministries, events, and meetings so they can give their best energy to what matters most. Also a fun fact: well over 50% of my clients have a very beneficial staff transition within months of us meeting. I didn't intend to do that but it happens often from the insane clarity I help you discover.

11. Scaling & Expansion

Multiply with strategy, not stress.
Whether you're adding services, staff, or campuses, this session is about expanding your church’s impact with clarity, predictability, and sustainability—not just hope. For example, YouTube viewers is not a reason to expand, just a distraction to diminish your present impact. Let's discuss it. 

12. Finances

Church finances shouldn’t be mysterious—they should be mastered.
From budgeting and compensation to investing and spending rhythms, I walk churches through the systems, philosophies, and tools that lead to financial confidence and stewardship.

If you’re a past or current client, chances are you’ve already received parts of this content from me—maybe in a coaching call or during an on-site visit. But if there’s something on this list that stands out—or something we started but didn’t finish—I’d love to revisit it with you.

If you’re not a client yet, I hope this gives you a clearer sense of what I actually do—and how I help church leaders think differently, lead more intentionally, and build with better rhythms.

📥 If anything here jumps out, just reply or reach out.
These aren’t “products.” They’re pressure valves, growth catalysts, and mindset upgrades.

Glad you’re here.

—Swebb

P.S. Would you forward this email to someone? I appreciate your support and encouragement as we build the Church.